L’Oreal Paris Hair Color Feria Permanent Hair Color, 411 Downtown Denim

With L’Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color – from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria’s prismatic color spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won’t wreck or ravage hair.

• Multi-Faceted Shimmering Color
• Never dull or flat
• Never wrecks or ravages
• Pure Dyes